Bivona & Company Expands ED Ellen Degeneres Baby Lifestyle Collection

Renowned for manufacturing baby furniture built to grow with the baby, Bivona & Company expanded its ED Ellen DeGeneres line with four new collections, which will be showcased at the spring High Point Market.

“Today’s parents crave nursery furniture that are décor pieces, complete with unique stylistic design elements that add to the overall character of the nursery,” said Larry Bivona, President of Bivona & Company. “We’ve seen tremendous support for the ED Ellen DeGeneres line among retailers and consumers alike, and have expanded the collection considerably to appeal to a wider design aesthetic.”

The four new introductions to ED Ellen DeGeneres Baby nursery furniture include the modern Wilshire Collection, the industrial Greystone Collection, mid-century modern inspired Gentilly Collection and whimsical Autry Collection.

Wilshire is an elegant upholstered collection in a grey hue with a clean straight edged contemporary design featuring flared legs and nail head trim on the upholstery. Made of American ash wood solids and veneers, each of the drawers is equipped with soft-close glides, drawer liners, and edged banned tops.

The industrial reclaimed style Greystone collection is made with hand scraped, distressed solid woods and features a tubular steel metal base. A cornerstone of the ED Ellen DeGeneres line, Ellen’s whimsy and love of animals continues to carry through the line with the signature word "joy” etched onto the headboard and leather pull accents with etched dog on solid brass tacks of the dresser. Made of solid acacia wood and acacia veneers, each of the drawers is equipped with soft-close glides, drawer liners, and edged banned tops.

 Inspired by Mid-Century modern designs, the Gentilly Collection features simple, clean lines with accents of Rattan on blonde natural European ash veneer. Solid brass pulls with a golden finish complete the look. Each of the drawers is equipped with soft-close glides, drawer liners, and edged banned tops.

 With a whimsical Farmhouse feel in texture and finish, this oatmeal colored Autry Collection has a soft edged contemporary design with applied animals and flowers.  Adding character to Autry, the reversible headboard features gentle wire-brushing and dry brush finish, which adds.

All pieces in the collection are made of solid spruce with spruce veneers. Each drawer comes equipped with soft-close glides, drawer liners and edged banned tops.

The ED Ellen DeGeneres Baby Collection by Bivona & Company brings Ellen’s aesthetic, positivity and personality to the baby industry with a collection of modern fresh nursery furniture and décor ranging in price from $100-$1,399.

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About Bivona & Company: Bivona & Company is a designer, manufacturer and distributor of fine baby and kids and teens furnishings.  Building on more than 40 years’ experience and a trusted name in the juvenile product and furniture industry, Larry Bivona launched Bivona & Company in 2012, alongside a group of seasoned professionals who share his commitment to serving families with quality craftsmanship, design innovation, service integrity and, above all, safety.  Bivona & Company currently has five owned brands, Dolce Babi, Dolce Kids & Teens, Cosi Bella, Bel Amore and TiAmo as well as two licensed brands, Fisher-Price and ED Ellen DeGeneres.  Bivona & Company products are available at thousands of retail stores throughout the US, Canada, the Caribbean and Latin America as well as through Internet Retailers.  The company is headquartered in Edison, New Jersey.

About ED Ellen DeGeneres: ED is Ellen DeGeneres’ American lifestyle brand inspired by her iconic style, values and personality. ED was launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, CEO of Burch Creative Capital.  With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high-quality collection of women’s apparel, footwear, accessories, pet products as well as home furnishings and decor. The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world.