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PureCare Launches Major Market Diversification Program

PureCare has redefined the sleep essentials category with their complete collection of health and wellness focused mattress and pillow protectors, sheets, pillows and other essentials, and is now reaching beyond the sleep shop and furniture arenas to offer new health and wellness solutions to a broader range of consumers. PureCare President and COO Jeff Bergman...
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Saatva Modernizes The Sleep Experience At The Kaleidoscope Project Designer Showhouse

Saatva recently partnered with The Kaleidoscope Project Designer Showhouse, an event that celebrates diversity and inclusion in the interior design industry. As the exclusive mattress and pillow partner, Saatva provided the event’s first showhouse with made-to-order Classic Innerspring Mattresses, Zenhaven Latex Mattresses, Mattress Foundations and Down Alternative Pillows—creating a curated sleep experience that mirrors the...
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Do Consumers Just Want More Of The Same?

Have you started mixing up all the different direct-to-consumer mattress brands on the market today? Are the colors and slogans starting to feel similar? Can you remember if it’s Purple or Nectar that asks consumers if they are sleeping on its bed or on a pile of garbage in the commercials? If you’re feeling seen...
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