Monthly Archives: May 2018

Low-Tech Ways To Influence Consumer Buying Habits & Improve The Customer Experience

While high-tech analytics are all the rage for improving business, not all retailers have the budget to invest in the data collection technologies needed to better understand their consumers. A recent study conducted by MIT student researchers Lennart Baarman and Tamar Cohen, under the guidance of Prof. Georgia Perakis, examined how more traditional methods of...
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