Monthly Archives: April 2015

Sleep Therapy Brings American-Made Mattresses to China

After three years of successful marketing its mattresses in the Asia-Pacific region (including Japan, Taiwan, South Korea and Malaysia), Sleep Therapy is expanding full force into China. Sleep Therapy mattresses were recently introduced to the Singapore and Mainland Chinese markets and in Dubai and Kuwait where consumer demand for quality-made American goods has driven the brand...
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Q&A: Cultivating a Cohesive Brand Identity

Consumer recognition can play an integral role in any retail environment. A number of mattress companies have made strategic branding decisions recently, developing distinct, recognizable identities. The benefits of which extend beyond the manufacturer to their retail partners, helping to boost perceived value, expand market reach and, ultimately, lead to higher sales. HOW DO YOU CULTIVATE...
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