Monthly Archives: February 2014

Therapedic International Partners With Colombian Manufacturer

Therapedic Colombia licenseeTherapedic International has launched a new partnership with Grupo Industrial UMO, Colombia’s leading memory foam manufacturing company. Grupo Industrial UMO will immediately begin producing and selling pillows under the Therapedic name while phasing in the manufacturing of Therapedic mattresses over the next few months. Grupo Industrial...
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Dormeo Chooses Social Media Contest Winner

dormeoWalter Arnett’s 30-second spot filmed at his local Innovative Mattress Solutions (IMS) Sleep Outfitters showroom was chosen as the winning entrant in Dormeo N.A.’s first social media contest designed to engage consumers nationwide in promoting the benefits of the brand. There were more then 750 entrants in...
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Tempur-Pedic Uncovers Helpful Details About Couples’ Sleep Habits

Tempur-Pedic recently conducted a nationwide online survey about how partners spend the sleeping part of their lives together. The findings reveal important details about consumer trends and sleep habits that could be helpful to retailers as they stock their showroom floors this year. The company discovered that it isn’t always easy for couples to cohabitate, as...
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Brands Need Strategies to Manage Complaints on Social Media

As social media continues to become an integral part of marketing strategy, bedding brands and retailers have adopted the practice as a way to better connect with consumers. A recent survey conducted by Social Media Marketing University (SMMU) uncovered, though, that while many brands are sometimes plagued by negative posts created by customers, competitors and...
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