Monthly Archives: November 2013

Innovative Mattress Solutions Sees Higher Margins With Dormeo Octaspring

Six months ago Dormeo Octaspring® placed four of its most popular models into 150 Innovative Mattress Solutions (IMS) Sleep Outfitters locations. Since the launch, IMS has quickly become one of the most predominant Octaspring retailers in the United States. Sleep Outfitters has begun branding store locations as a destination point for consumers looking to see...
Read more

New Study Says Side Sleepers Prefer Talalay Latex Hybrids

A newly released study by Jackson Associates revealed that a majority of side sleepers, who represent nearly 60-percent of the U.S. adult population, prefer and find that Talalay latex is the most supportive and pressure relieving bedding option and sleep experience. Researchers asked more than 100 side sleepers to lay on a series of three hybrid...
Read more

Naturepedic Founder Speaks at “Safer Chemicals” Symposium

Barry Cik, founder of Naturepedic, recently joined David Levine of the American Sustainable Business Council (ASBC), Jim Jones, Assistant Administrator, EPA’s Office of Chemical Safety and Pollution Prevention, and other “green products” business executives from Seventh Generation and Green Depot, to speak at a symposium on “Safer Chemicals, Creating New Business Opportunities.” Naturepedic is a...
Read more

Consumer Research Shows Spring Air Ahead in Consumer Recognition

The Spring Air brand is recognized by more female consumers on an aided basis than many other licensed mattress brands, according to an independent online survey of 1,500 U.S. women conducted recently by Schlesinger Associates, a New York-based global research firm. The survey, which captured responses from women 35 to 65 with household incomes of $50,000+,...
Read more