Monthly Archives: July 2012

Sealy Launches National Commercial Featuring Latest Gel Offering

Sealy®, Inc. (NYSE: ZZ), announces the debut of a new national consumer advertisement highlighting its line of gel memory foam mattresses – Optimum™ by Sealy Posturepedic. The thirty second spot, which is part of the company’s largest advertising spend in five years, premiered during NBC’s Today Show June 14 and will air during primetime shows...
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Spring Air Sommex Corp. Rescues Natural World

Specialty mattress producer Spring Air Sommex Corp. has acquired the Canadian assets of Natura World Inc.. The Cambridge, Ontario-based bedding manufacturer, Natura World, filed for bankruptcy protection in December 2011 and went into in April 2012. The deal, announced April 27, includes Natura’s manufacturing operations in Cambridge and the exclusive rights to Natura brands throughout the...
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