Monthly Archives: April 2012

Kingsdown’s Educational Videos Developed to Help RSAs to Increase Sales

Kingsdown Inc., recently introduced a series of brief educational videos as part of its stand-out digital point-of-purchase (POP) displays for retail partners. The videos were developed to assist RSAs while improving the consumer’s shopping experience. Kingsdown videos have three goals: first to train retail sales associates, second to educate consumers, and third to increase brand...
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Natura World Partners with Pottery Barn Kids™

Pottery Barn Kids™ will soon offer Natura World’s organic crib mattress and mattress protector. Designed for comfort and safety, the organic products will be sold in stores nationwide and online at PotteryBarnKids.com. “Families are willing to make a greater investment when it comes to their children’s health,” said Natura World President Ralph Rossdeutscher. “With...
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What Drives Innovation Q&A

Whether you’re a retailer or a manufacturer, new ideas can make a huge competitive difference. Whether these developments take the form of new products, selling techniques, packaging or presentations, new approaches can expand business opportunities and increase sales. Innovation helps set companies apart from crowd. To find out what’s behind some of the most exciting new developments in...
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Shifman Embraces Social Media

The New Jersey-based Shifman Mattress Company, a leading manufacturer of two-sided, handcrafted mattresses, is “getting social” by preparing to share its secrets with anyone who “likes” them. “We realize the importance of building a business presence on the Web and we believe that social media marketing will help us increase brand awareness,” says Bill Hammer, president...
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