Monthly Archives: January 2012

Sealy Introduces Gel Mattress Line at Las Vegas Market

The Sealy Posturepedic® collection adds Optimum™, a new line of specialty gel mattresses that use gel memory foam to deliver optimal temperature, comfort and support levels. “The biggest complaint about foam mattresses is they tend to sleep too hot and nothing is more frustrating than getting too hot while you sleep,” said Jodi Allen, Sealy's chief...
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Kluft Launches State of the Art “aireGEL™” Technology

By: Christopher Schriever Continuing the gel mattress trend, E. S. Kluft & Co. is introducing high performance “aireGEL™” technology to many of its mattresses. Kluft’s gel infused foam is available in three firmness and density levels – including a five pound version...
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SSA Offers Free Environmental Glossary and Marketing Guide

The Specialty Sleep Association (SSA) with the assistance of sustainability consultant Vicki Worden of Worden Associates, Inc. has published a free, updated Environmental Marketing Terms Glossary for the mattress/bedding industry. The 14-page publication titled “Glossary of Terms Frequently Used in Environmental Marketing Claims,” is available as a free download at the SSA website, Read more

Kingsdown and Magniflex form Alliance

Global mattress brand, Magniflex and top 10 bedding producer, Kingsdown, have formed a strategic alliance that will grant Italy’s largest mattress manufacturer the right to manufacture and distribute select products including MySide® mattresses and bedMATCH™ technology in Italy. Additionally, both companies have announced plans to collaborate on product development and Magniflex aims to create a...
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