Monthly Archives: January 2012

Simmons Bedding is Living Life Fully Charged™

This morning Simmons Bedding Company announced the introduction of a complete brand transformation, making a commitment to communicate directly with consumers and to provide them the brand promise of “Living Life Fully Charged™.” This new tagline sets the stage for the company’s upcoming advertising...
Read more

Paramount Sleep Licenses Brands to Cannon Sleep Products

Paramount Sleep and California bedding manufacturer, Cannon Sleep Products, signed a license agreement. Under the new agreement, Cannon is licensed to manufacture and distribute products in California, Oregon, Nevada and Arizona. “In Cannon, we partnered with a family and a company with many shared values—integrity, hard work and a shared growth vision for the future,” said...
Read more

Paramount Sleep hosts Secretary of Commerce John Bryson

Following the president's State of the Union address, Paramount Sleep hosted Secretary of Commerce John Bryson to a talk about manufacturing and how the Commerce Department can help businesses build products here in America. [caption id="attachment_1546" align="alignleft" width="240" caption="Secretary of Commerce John Bryson & the Paramount team"] Read more

2012 Sealy Brand Collection Introduced at Winter Market

Unveiled at here the Las Vegas Market, Sealy’s new 2012 Sealy Brand collection features a fresh aesthetic with bold, contrasting colors, while maintaining the ideal blend of comfort, support and affordability. “By incorporating popular design trends into Sealy Brand, we’re offering consumers a stylish profile at an affordable price,” said Jodi Allen, chief marketing officer at...
Read more