Tag Archives: Spring Air

Spring Air’s New Branding & Marketing Initiative Reinforces Company Values

Spring Air BOSTON—Spring Air introduced a comprehensive, multi-media marketing program for retailers developed specifically to promote and reinforce its brand values, key product benefits and proprietary innovations, the company announced. The three-pronged, communications initiative focuses on Spring Air’s primary business values embodying consumer trust, proper sleep support and innovation through exclusive, patented product designs. “This is the...
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Organic Bedding Options shown at the World Market Center Las Vegas

CHARLOTTE, NC – Bedding retailers had access to organic bedding products, including new introductions from Specialty Sleep Association (SSA) members, both in and outside of the organization’s World Market Center showroom. Natura World, Organic Mattress, Inc., Naturepedic, Innomax, Spring Air and Boyd Specialty Sleep each showed organic mattress or bedding products. For consumers who are serious about organic...
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International Bedding BeefsUp Sales Staff

Continuing to broaden its organization with seasoned sales executives, International Bedding (IB) appointed three sales professionals to newly created posts across the country, announced Jeff Maillet, company CEO. Pat O’Brien, Ann Stephenson and Steve Baumberger will work out of IB’s Florida, Texas and Arizona regions, respectively, and will report to Dennis Straily, IB vice president of...
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Spring Air ® Launches Sleep Sense™ BioMax™ Mattress Collection

Spring Air International achieved third-party “environmental transparency,” with the launch of their new specialty mattress line documented to meet several key environmental standards. “With so much misinformation about ‘green’ and ‘natural’ sleep products in the market, consumers have a right to know how and what their mattresses are made of,” said company president Rick Robinson, who...
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