Tag Archives: Spring Air

Southerland Strengthens Sales Leadership

Southerland, Inc., strengthens its sales management team for continued growth. Dan Baker and John Clark, bring added years of sales management successes to the Southerland team. “We have added two key industry executives as Vice President’s to manage our eastern and western sales teams,...
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Specialty Sleep Association brings Innovative Bedding Products Hub to High Point Market

CHARLOTTE – The Specialty Sleep Association’s new High Point showroom, which debuted in April, will feature among its other member exhibitors Spring Air International, a first for the Top 15 bedding producer, which qualified for the SSA’s Environmental and Safety Level II seal in July. The organization’s 5,000-square-foot showroom in the International Home Furnishings Center...
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Spring Air’s New Branding & Marketing Initiative Reinforces Company Values

Spring Air BOSTON—Spring Air introduced a comprehensive, multi-media marketing program for retailers developed specifically to promote and reinforce its brand values, key product benefits and proprietary innovations, the company announced. The three-pronged, communications initiative focuses on Spring Air’s primary business values embodying consumer trust, proper sleep support and innovation through exclusive, patented product designs. “This is the...
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Organic Bedding Options shown at the World Market Center Las Vegas

CHARLOTTE, NC – Bedding retailers had access to organic bedding products, including new introductions from Specialty Sleep Association (SSA) members, both in and outside of the organization’s World Market Center showroom. Natura World, Organic Mattress, Inc., Naturepedic, Innomax, Spring Air and Boyd Specialty Sleep each showed organic mattress or bedding products. For consumers who are serious about organic...
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