Tag Archives: Southerland

Southerland Unveils New Private Label Boxed Bed Program

As direct-to-consumer sales continue to grow within the bed-in-the-box category, Southerland is entering the category at the summer Las Vegas Market with its new iBnB Collection. The private-label program was designed to provide independent retailers with a competitive edge through custom branding opportunities. The six-model boxed bed collection includes all-foam and...

Read more

Southerland Names Regional Sales Leader

Greg Wanninger has rejoined independent mattress producer, Southerland, in the post of regional vice president of sales. Wanninger, who has more than 25 years’ experience in the sleep products industry, will oversee sales in the Southeastern United States. In addition to his previous stint as a sales representative for Southerland from 2003 to...
Read more