To support continuous growth, global performance lifestyle brand, BEDGEAR, expanded its Public Relations Department by building a full in-house PR team. The robust team includesDirector of Public Relations, Faith Paris, Alison Hartman in the role of Senior PR Manager, Marisa Spano as PR Associate and Taylor Alletto as PR Assistant. In Paris’...Read more
BEDGEAR, a global performance lifestyle brand, announced the launch of its first standalone Performance Sleep Shop Pop-Up on Boston’s Newbury Street.
Many of today's consumers prioritize convenience and efficiency when making purchasing decisions, often turning to the Internet to research and buy products. As ecommerce brands capitalize on these new consumer behaviors, retailers are more challenged than ever to find creative ways to drive traffic into their brick-and-mortar stores. To address this need, manufacturers have developed new...Read more
Lifestyle brand BEDGEAR plans to launch BEDGEAR Performance Sleep Shops in Thailand as well as multiple shop-in-shop locations across Australia within branches of bedding retailer, Snooze. As BEDGEAR continues to enhance the customer experience through its personalized, proprietary Performance Sleep System fitting process, the brand has had opportunities to increase retail...Read more