The Beautyrest brand is excited to extend its partnership with sleep expert Dr. Rebecca Robbins following the success of her 2017 collaboration with the brand. Since Beautyrest initially engaged with Dr. Robbins last summer, she has contributed to numerous media articles, blog posts and educational videos for the brand that discuss the...Read more
Beautyrest celebrated its “Be More Awake” marketing campaign launch by partnering with Universal Music Group to present three performances of Max Richter’s SLEEP, an eight-hour-long concert designed to lull listeners to sleep with relaxing orchestrations that incorporate piano, strings, electronics and vocals. Beautyrest’s sponsorship of the concerts received significant media attention, with...Read more
How Beautyrest & Shifman are helping retailers counteract negative messaging within the mattress industry.
Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the opening of its new plant in Moreno Valley, Calif. The plant is the third of four facilities set to open as part of SSB’s $100 million investment to expand its manufacturing footprint and support...Read more