E.S. Kluft & Company, which produces luxury mattresses under the Kluft and Aireloom monikers, has turned to a 16-year veteran in global brand building, the last six of which have been in the luxury bedding industry, to lead its marketing strategy. Magali Castillo, formerly global marketing...Read more
E.S. Kluft & Company recently brought veteran operations executive Drew Pechy on to manage its newly expanded flagship factory in California.
E.S. Kluft & Co., a luxury mattress producer under the Kluft and Aireloom brand names, has added 42,000 square feet to its California factory to accommodate increased demand for its products. Bringing the total size of the facility to 130,000 square feet, the additional space provides the company with more production...Read more
E.S. Kluft & Company is in a “New York state of mind” having unveiled a newly designed 2,000-square-foot shop-in-shop at Bloomingdale’s flagship Manhattan store. Stunning graphics, rich color hues and brass-colored accents convey upscale city living with this uber-luxury bedding brand. Replete with a 75-linear-foot illuminated photo of lower Manhattan as a backdrop,...Read more