Sleep Retailer News | February 2, 2017

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Tempur Sealy Breaks With Mattress Firm

Tempur Pedic

Reverberating throughout the bedding world is the recent announcement of the split between mattress powerhouses Tempur Sealy and Mattress Firm. After the two industry giants were unable to come to a mutually agreeable contract arrangement, this final clash led to Tempur Sealy officially terminating its contract with what had been its biggest retailer.

While Tempur-Sealy felt an immediate impact in the drop of its stocks and will potentially face a loss due to fact that the 21% of its business is carried by Mattress Firm, the company feels confident that its brand loyalty will continue to be strong, committing to refocus resources on retailers who show strong support for the brand. In fact, even excluding sales to Mattress Firm, Tempur Sealy estimates a 2% rise in net sales in 2016.

Of course, this break is not without consequences for Mattress Firm either. The big box retailer has shown a drop in earnings over the last year that has resulted in numerous store closings. With the two companies expected to officially part ways sometime in the first quarter, the ramifications of this split could extend throughout the bedding industry as a whole - as both Tempur Sealy and Mattress Firm look to build new partnerships elsewhere.

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“Co-Creation” Is The Future of Brick-And-Mortar Retail

Brick-And-Mortar Retail Strategies

In a recent article for Forbes magazine, Nikki Baird, a management partner at Retail Systems Research, made the case that the future of brick-and-mortar retail spaces lies in “co-creation.” Put broadly, this concept describes a retail space in which consumers are participating or contributing—whether through passive engagement (such as customers attending a event at the store) or active engagement (wherein customers are participating in creating a product or experience).

Over the years, a growing number of e-commerce heavyweights have made it more difficult for brick-and-mortar retailers to simply “sell stuff.” Because online shopping tends to be cheaper and more convenient, traditional stores are now tasked with offering something more: they must provide a more valuable shopping experience.

“Co-creation applies anywhere that a retailer or brand offers a service of some kind,” Baird explained, “whether related to the product itself or related to the brand or the lifestyle the brand represents.”

From a product stand-point, one way to utilize this “co-creation” concept is by offering increased customization. For bedding retailers, this could include providing meaningful aesthetic choices—or offering fully adjustable sleep systems. Giving your customers the option to personalize their sleep products helps them become more engaged in the purchasing process—and gives your RSAs the opportunity to interact with them on a more personal level.

But co-creation is not limited to the product itself. Retailers can generate more participation by hosting lectures or events. Not only does this drive more customers into the store, it also helps build greater trust. For bedding retailers, this could include special events that promote greater health and wellness. If you don’t have the capacity to host full events, retailers can replicate this approach by simply providing customers with helpful tips or information—anything that creates a dialogue that goes beyond the sales pitch.

No matter how they do it, today’s brick-and-mortar retailers must be actively seeking new ways to create more meaningful connections with their customers.

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Two Studies Reveal How Sleep Impacts Your Overall Health

sleeping woman

We all know that getting the right amount of sleep is essential to living well—and two recent studies are helping to create a more robust understanding of just how much sleep influences our waking life. While one study looked at the relationship between sleep and the immune system (confirming what many people always assumed to be true: that a tired body is less capable of fighting off a cold)—the other presented interesting new findings about the connection between sleep and healthy sexual activity.

Researchers at the University of Washington Medicine recently completed a study that looked at 11 pairs of identical twins with different sleep patterns. In taking blood samples from both siblings, the researchers discovered that the twin with a shorter sleep duration tended to have a more depressed immune system than the twin that slept more each night. From these findings, they were able to reasonably show a connection between sleep deprivation and poor immune system—concluding for the first time that chronic short sleep has a negative impact on the immune response of circulating white blood cells. "What we show is that the immune system functions best when it gets enough sleep,” explained lead author Dr. Nathaniel Watson, co-director of the UW Medicine Sleep Center at Harborview Medical Center.Seven or more hours of sleep is recommended for optimal health.”

If better health isn’t enough of a reason, another study from the Mayo Clinic in Scottsdale, Arizona found a much sexier reason to get more sleep. Tracking data from nearly 94,000 women aged 50 to 79, the researchers found that getting fewer than seven to eight hours of sleep a night was linked with lower likelihood of sexual satisfaction. This was especially true for women as they got older: the study found that older women were less likely to be sexually active if they didn’t get the recommended amount of sleep per night.

While neither of these study findings should necessarily be go-to talking points for RSAs, it's increasingly beneficial for mattress sellers to have a full understanding of just how important sleep is to overall health and wellness.

Read more here and here


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