What The Organic & Natural Sleep Category Looks Like Today

Today’s consumers are increasingly invested in creating toxin-free and sustainable sleep environments. Offering natural or organic products is an opportunity for retailers to meet this growing demand while positioning themselves as educators supporting shoppers in their quest for a safer, more restorative sleep system. Before stocking your showroom, it’s important to understand the different types of products that are available – as well as the various manufacturing processes, sustainable materials and organic certifications.

Note that the certifications listed below each brand apply to materials used in specific products and/or entire products but do not apply to the brand itself. Please see each company website for details. 


Organic Mattresses, Inc. (OMI)


For nearly 15 years, OMI has gained the trust of retailers and consumers alike by promoting healthy sleep with pure and honest products designed to reduce exposure to potentially harmful chemicals found in many conventional sleep products. As one of the original certified organic mattress manufacturers  in the US, OMI offered the first fully certified organic all-latex mattress in 2013, following its certification of an innerspring mattress product in 2008. Touting an extensive list of product certifications and using a number of processes and tests to meet strict standards, OMI mattresses and bedding feature only the highest-quality, sustainable raw materials. OMI takes its dedication to clean, safe sleep several steps further; not only did the brand develop the first large-scale, dedicated organic sleep product manufacturing facility in America (“Eco-Factory), complete with but it designed an exclusive and proprietary ozone sanitization process to further purify organic raw materials without the use of chemicals. In 2005, OMI became the first sleep-products manufacturer to obtain GREENGUARD Gold certification for low VOC emissions; OMI mattresses qualify for LEED credits. The brand remains the foremost US-based sleep-products manufacturer committed exclusively to the production and sale of certified organic mattresses and bedding.

Certifications: Global Organic Latex Standard (GOLS)-Certified Organic Latex, National Organic Program (NOP)-Certified Organic Cotton Fill, Global Organic Textile Standard (GOTS)-Certified Organic Ticking, Oeko-Tex Human-Safe-Certified Latex, GOTS-Certified Organic Thread, Flannel, and Canvas, GOTS-Certified Organic Barrier-Cover Fabric, GOTS-Certified Organic Wool, GREENGUARD-Certified Water-Based Natural Latex Adhesive, USDA-Certified Organic Botanical Latex Sap, Eco-Factory™ Sanitized Organic Raw Materials, GOTS- and GOLS-Approved Production, Handmade in the USA, Certified by GREENGUARD for Low VOC Emissions, Consumer Product Safety Commission (CPSC) Flammability Tested and Passed 16 CFR 1632 and 1633, GOLS-Certified Organic Latex Mattresses, GOTS-Certified Organic Innerspring Mattresses and Bedding Products


Savvy Rest


Savvy Rest manufactures certified organic mattresses, bedding and natural furniture. Byusing wool as a natural flame barrier, all Savvy Rest products are void of harmful, synthetic chemicals and able to pass federal fire regulations. The pesticide, bleach and chemical dye free products are created using durable, comfortable and natural materials ensuring a clean sleep. Dedicated to responsible manufacturing practices, the brand secured GOTS certifications for its warehouse, woodshop and sewing facilities. In addition to obtaining certifications indicating that its products are organic, Savvy Rest earned the unique classification of certified Benefit Corporation. This designation communicates that the brand prioritizes the community, its employees and the environment. Savvy Rest is one of a handful of businesses to be both a B Corp AND an ESOP (Employee Stock Ownership Plan) company, granting employees partial ownership.

Certifications: GOTS-Certified (materials, facilities and finished products), GREENGUARD GOLD Certification, Certified Benefit Corporation


Naturepedic


Naturepedic specializes in the design and manufacturing of high-quality organic mattresses and all-natural bedding for adults and children. Made with natural, organic and non-toxic materials, the brand's organic bedding and mattresses provide comfort and overall health and safety to consumers. Hand crafted in Chagrin Falls, OH, Naturepedic products have numerous certifications and endorsements, but the brand touts its GOTS and GOLS certifications as most prominent.

Certifications: U/L Greenguard Gold Certification, GOTS, GOLS, OCS100 Organic Content Standard, Non-GMO and Formaldehyde Free Verified, Made Safe Certification (across all products), Rainforest Alliance Certification


The Futon Shop 


Using certified organic components, TFSleep and The Futon Shop have been manufacturing natural products in California for over 40 years. After her search for a bed void of petro-chemicals and flame retardants proved unsuccessful, owner Suzanne Diamond made her first mattress in 1976. Realizing she had created a solution others might need, Diamond displayed a simple sign at EREWON health food store in Los Angeles that read, "Want a natural bed, no petro chemicals, no fire retardants? Call Suzie." Today, the mission-driven brand ensures a high-level of quality control by processing every vat of organic wool and cotton before use and maintains trans-national certifications for the materials used both inside and on top of its mattresses and futons. Offering a full portfolio of chemical-free, natural furniture, futons, futon mattresses, mattresses, pillows and toppers, The Futon Shop is an ideal partner in crossmerchandising.

Certifications: USDA Organic Cotton Certification, Oeko-TEX Standard 100, CertiPUR-US, GOTS, GOLS,  Sustainable Forest Management Certification


PlushBeds


Specializing in natural, luxury mattress manufacturing, Plushbeds is committed to providing excellence in craftsmanship and a superior customer experience. One of the largest online distributors of natural latex mattresses, the brand offers indulgent and healthful sleeping surfaces at affordable prices. While numerous products in the brand’s portfolio employ natural and organic components, its Botanical Bliss Collection marks its pinnacle. Made with high-quality GOLS certified organic latex and GOTS certified organic cotton and pure New Zealand wool, the collection is also Oeko-Tex and GreenGuard Gold certified for purity and safety.

Certifications: Greenguard Gold, GOTS, USDA Organic, Oeko-Tex Standard 100


Posh+Lavish


Posh+Lavish uses natural components across five collections: the AuNaturale collection,all-latex collection, Latex Topped Pocket Sprung Hybrid collection and CustomSides collection. Offering a diverse range of comfort feels, the Posh+Lavish mattresses made with natural materials last longer, breathe well, wick moisture from the sleeper’s body and deliver temperature regulation benefits. In addition to employing both organic cotton fabrics as well as Tencel faced fabrics made of wood pulp extracted from the eucalyptus tree, Posh+Lavish ensure fire resistances using a four-sided solution of resilient, long-fiber wool buttressed by cotton. All of Posh+Lavish components are Oeko-tex certified.

Certifications: Oeko-Tex Standard 100


Sleep & Beyond


Sleep & Beyond is a third generation family-owned manufacturer of organic and natural bedding. With fair trade and sustainable factories located in Kyrgyz Republic, India and China, the brand is best known for its hypo-allergenic myMerino and myBedding products. Donning a number of stringent certifications to back product claims like 100% natural and 100% organic, Sleep & Beyond products regulate body-temperature and provide relief from multiple chemical sensitivities as they are free of carcinogenic chemicals. In addition to producing natural, organic and sustainable products, Sleep & Beyond practices corporate responsibility by operating as a Fair-Trade Employer by paying its factory workers fair wages and providing quality workspaces. The company even raises its own Merino sheep, for its superfine wool, in Kyrgyz Republic.

Certifications: USDA Organic, Oeko TEX, Woolmark, GOTS


Saatva


Saatva introduced its ultra-premium, natural latex mattress, Zenhaven, to the online marketplace in 2016 to deliver  high-quality, latex mattresses at an affordable price. Holding the Oeko-Tex Standard 100 certification, Zenhaven is made with organic wool from New Zealand which enhances its breathability while providing a flame retardant layer. Enveloped in a quilted, organic cotton cover, the Zenhaven’s retail pricing begins at $1,899. The hypoallergenic latex is harvested from the sap of rubber trees and processed using the Talalay method to deliver pressure-free support and enhanced natural airflow.

Certifications: Oeko-Tex Standard 100


Visit omimattress.com, savvyrest.com, naturepedic.com, tfsleep.com, thefutonshop.com, plushbeds.com, poshandlavish.com and sleepandbeyond.com

Learn more about the terms and certifications that differentiate natural, organic and sustainable products! Explore our comprehensive guide at sleepretailer.com/organic-natural-bedding-guide. Certifications listed above were reported by the manufacturers in June 2018.