While today’s bedding shoppers are more informed than ever regarding mattress options, protectors are an important category that often get overlooked. Not only do these powerhouse accessories help to increase retailers’ tickets, they also protect a consumer’s mattress or pillow investment by keeping the manufacturer’s warranty intact. Although most protectors typically protect against fluids and stains, many create a more healthful sleeping environment, preventing various irritants like dust mites, bed bugs and other allergens from nesting in the mattress. Using advanced fabric technology, protectors can even enhance the sleeping experience with integrated temperature regulation or speedier muscle recovery. With numerous tangible benefits, mattress and pillow protectors aren’t simply add-ons, but rather hardworking essentials. By guiding customers towards protectors that work in concert with a mattress, box spring, frame and bed linens, savvy retailers are able to offer a total sleep system and deliver targeted sleep solutions.
As organic products continue to grow in popularity, it’s important for retailers to carry options for those consumers who are chemically sensitive or looking to invest in eco-friendly products. Having built its business on the premise that natural is healthier, Organic Mattresses, Inc (OMI) offers several organic protector selections. The company’s Organicpedic by OMI collection of accessories provides a variety of ways to protect a mattress using only the highest quality certified organic raw materials. One of the company’s more popular products is the Wool Moisture Pad. Made of certified organic wool that is naturally dust mite resistant, this pad offers top-of-bed protection from any kind of moisture such as perspiration, spills, and accidents. Retailing for $419 in queen, the Wool Moisture Pad is secured by corner straps that can accommodate any mattress height, ensuring the perfect fit and promising both a comfortable and healthier night’s sleep.
After achieving enormous success with its FRíO rapid cooling fibers, PureCare has raised the mattress and pillow protection bar with its newest offering—ReversaTemp technology. Comprised of pillow protectors and a five-sided mattress protector, the ReversaTemp collection features dual surfaces: one with FRíO fabric providing a refreshingly cool sleeping surface, while the other uses PureCare’s new, exclusive Heatstar temperature-insulating fibers to actively warm the sleeper. In addition to thermoregulating properties, ReversaTemp products—like all PureCare protectors—create a physical barrier against allergens, dust mites, mold and mildew, stains and moisture. This makes for not only a more comfortable sleep, but for a healthier sleep environment. Retailing at $149 for the mattress protector and $30 for the pillow protector, ReversaTemp products solve a wide range of sleep problems and effectively provide consumers two temperature-regulating technologies in one product. By offering PureCare protectors, retailers are not only providing consumers a way to protect a substantial investment by keeping warranties intact, but an opportunity for an enhanced sleeping experience through PureCare’s proprietary performance fabrics.
Engineered to cool as well as its exclusive Performance premium mattresses, SHEEX’s Performance Ice-Cool Hybrid Mattress Protector protects the life of any mattress and preserves the original mattress warranty. Sporting a micoporous liquid barrier that offers extreme breathability, the Ice-Cool Hybrid protector fosters cleaner, healthier sleep by safeguarding against spills and moisture while also blocking allergens and dust mites. The company’s CoolX Adaptive Fabric Technology transports moisture and heat away from the body to promote cooler sleep, while the fitted sheet style goes on easily and stays securely in place thanks to thick elastic and a precision fit. By including such a functional protector in its expansive Performance assortment, SHEEX enables its retail partners to offer their customers a complete sleep solutions system.
The average mattress replacement cycle is nine years, but that of sleep accessories is typically less than three. By educating consumers on the benefits of protectors, retailers can capitalize on the higher replacement rates of these essential accessories. With this in mind, Malouf has curated an extensive collection of protection products that foster a healthier sleep environment. Offering reliable waterproof protection combined with superior cooling technology, Malouf’s Five 5ided IceTech Mattress Protector—part of the company’s Sleep Tite line—guards against stains, dust mites, allergens and overheating. By continually dissipating body heat, the IceTech fabric leaves the sleeping surface cool and comfortable. The super quiet, lab-certified H2Pro barrier protects the top and sides of the mattress from moisture, without sacrificing air permeability. Utilizing a premium elasticized skirt and deep pockets, Malouf’s Universal Fit design creates a smooth, secure fit on mattress depths six to 22 inches. By incorporating cutting-edge fabric technologies with a high-perceived value and an industry-leading warranty, Malouf supports its retail partners in establishing themselves as the go-to experts on sleep.
5. Fashion Bed Group
Understanding that protectors are an essential finishing touch to a consumer’s sleep environment, Fashion Bed Group has curated a comprehensive suite of protection products that allow retailers to stock a variety of sleep solutions. In addition to standard protector functions like acting as a barrier to protect against liquids, staining, dust mites and other allergens, Fashion Bed Group’s Sleep Chill + protection collection brings innovative cooling technology into the bedroom. The ultra-soft, advanced Aere crystal gel fibers cool and wick away heat and moisture, while the 3D texture design—in concert with the cooling technology—absorbs and dissipates heat to make a crisp, cool sleeping environment. The ultra-soft fabric perfectly conforms to the mattress or pillow, providing a soothing, luxurious feel for maximum comfort.
A global leader in mattress and pillow protection, Protect-A-Bed’s revolutionary air-vapor-porous technology has inspired innovation throughout the mattress protection category and continues to drive development throughout the top-of-bed industry. Among the company’s many protection products is the Therm-A-Sleep Snow Cooling Mattress and Pillow protectors. Featuring Nordic Chill cooling fabric that dissipates body heat up to 10 times faster than cotton, the Therm-A-Sleep Snow collection creates a cold sleep climate that can even be felt through bed sheets. Protect-A-Bed’s exclusive Miracle Membrane barrier promotes a healthy sleep environment by protecting sleepers from dust mites and other allergens that may lurk in either mattresses or pillows. The whisper-quiet waterproof barrier allows maximum air permeability while effectively protecting against spills, incontinence, perspiration and stains. Firmly believing that protectors help “grow the retail basket,” Protect-A-Bed gives retailers the tools to strengthen their businesses and best serve their customers.