News

2012 Sealy Brand Collection Introduced at Winter Market

Unveiled at here the Las Vegas Market, Sealy’s new 2012 Sealy Brand collection features a fresh aesthetic with bold, contrasting colors, while maintaining the ideal blend of comfort, support and affordability. “By incorporating popular design trends into Sealy Brand, we’re offering consumers a stylish profile at an affordable price,” said Jodi Allen, chief marketing officer at...
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Sealy Introduces Gel Mattress Line at Las Vegas Market

The Sealy Posturepedic® collection adds Optimum™, a new line of specialty gel mattresses that use gel memory foam to deliver optimal temperature, comfort and support levels. “The biggest complaint about foam mattresses is they tend to sleep too hot and nothing is more frustrating than getting too hot while you sleep,” said Jodi Allen, Sealy's chief...
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Kluft Launches State of the Art “aireGEL™” Technology

By: Christopher Schriever Continuing the gel mattress trend, E. S. Kluft & Co. is introducing high performance “aireGEL™” technology to many of its mattresses. Kluft’s gel infused foam is available in three firmness and density levels – including a five pound version...
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SSA Offers Free Environmental Glossary and Marketing Guide

The Specialty Sleep Association (SSA) with the assistance of sustainability consultant Vicki Worden of Worden Associates, Inc. has published a free, updated Environmental Marketing Terms Glossary for the mattress/bedding industry. The 14-page publication titled “Glossary of Terms Frequently Used in Environmental Marketing Claims,” is available as a free download at the SSA website, Read more