Therapedic is planning to generate hard numbers from Bravura and Agility, two of its innovative new sleep systems that were soft-launched earlier in the year and will be officially released at the upcoming High Point Market.
“We’ve learned that our best strategy is to preview our new sleep systems before the full launch in order to solicit input from directional retailers,” said Gerry Borreggine, Therapedic President and CEO. “In each instance, we’ve experienced a good-to-great story. With the insights and input from our retailers, we’ve taken what already were amazing sleep systems and make them even better.”
Dubbed “The Sound of Sleep,” the Bravura line is a four-model memory foam and latex collection inspired by classic rock. Following its soft-launch at the summer market, retailer input resulted in the company tweaking small cosmetic issues. “Overall, retailers loved the covers and loved the premise and positioning of the line,” Borreggine noted.
Each innovative Bravura sleep system is named after iconic albums: Silk Degrees, Sticky Fingers, Rubber Soul and Pet Sounds. The specialty line-up is now available in a 10” model, two 11” models and a 13” model with retail prices for queen configurations ranging from $1,299 to $3,999. All four models feature copper-infused top layers of either memory foam or latex. Studies have shown numerous beneficial properties of copper, including: anti-aging capabilities, encouraging brain stimulation during sleep, being naturally anti-inflammatory and non-allergenic and improving circulation by increasing and promoting circulatory function.
Pointing to Agility by Therapedic as another example, Borreggine confirmed that, thanks to focused input from key customers, “Agility is now an essentially redirected line.” The bed-in-a-box program now boasts enhanced specifications, including what Borreggine referred to as “beefed-up” visco and brand new covers that recover much faster once taken out of the packaging. Though the line features multiple layers of different foams, what makes these products unique is the fact that they also feature a layer of micro-coils encased in a supple, mesh-fabric that assists in the folding and compression of the product. Additionally, micro-coils offer enhanced support and provide a more agile sleep surface than most of the current products on the market.
Designed as a performance product, Agility is available with or without a knockdown foundation and can ship either directly to the retailer or to the consumer. Available now, the mattresses carry suggested retails ranging from $999 to $1,199.
Therapedic will also show retailers three models of its Tommy Bahama “super hybrid” line at market, including the Barbados, Grand Cayman and Nevis. These sleep systems feature a Leggett & Platt Combi-Quantum edge pocketed coil, which offers a unique edge-to-edge support. The line also features the company’s new Visco Floating Foam for exceptional comfort. Suggested retails for queen-sized Tommy Bahama “super hybrid” mattresses range from $1,699 to $2,499.