Further expanding its portfolio to include a wide range of price points, Therapedic International will introduce a new high-end model to its gel-latex Buoyancy mattress collection along with three additions to its promotionally-priced Memory Touch mattress collection.
Like the other mattresses in the Buoyancy series, the new high-end Oceanic model features two of the most popular trends in the bedding industry—latex and gel—with an additional high-tech foam layer which provides 55 percent more “bounce” and support than other foams. Each model in the collection boasts the company’s proprietary HourGlass Back Support System made from an overlay of cooling gel.
The super-plush Oceanic features a layer of innovative high resiliency foam designed with more supportive and bouncy characteristics. Atop this layer, the 14-inch profile mattress uses progressively softer one-inch layers of latex for a luxurious yet supportive feel. It also features Therapedic’s unique hourglass-design made from a gel-layer fused atop natural latex to provide both cooling benefits and support for key areas of the body, namely shoulders, hips and the lumbar area. The Oceanic has a suggested retail price of $3,999 in queen.
“Response to the entire Buoyancy Collection has been overwhelmingly positive because it meets the demand for mattresses that combine the cooling benefits of gel and the comfort of latex, an important trend in the specialty sleep category. Our new Oceanic model goes one step further incorporating one of the most innovative foams on the market to provide an even more comfortable and cooler sleep experience,” said Therapedic International President and CEO Gerry Borreggine. “Therapedic is known for offering high quality, innovative, and stylish products at competitive prices. Buoyancy utilizes gel, latex, and memory foam to maximize each material’s individual benefits while still providing optimal comfort.”
The entire Buoyancy Collection boasts a contemporary stretch knit ticking with an abstract pattern in a sleek lavender, grey and white color palette to stand out on the showroom floor. The collection’s four other models include the base model—the 11-inch Arctic—which features the innovative hourglass gel-topped latex set atop a foam base; the 12-inch Indian includes two one-inch layers of latex; the 13-inch Atlantic model consists of three one-inch layers of latex; and the 14-inch Pacific, boasts four one-inch layers of natural latex for the ultimate in comfort and durability. Suggested retail prices range from $1,299-$2,999 in queen.
Designed to widen a retailer’s price point range for domestically manufactured visco memory foam and gel infused foam mattresses, the Memory Touch Collection three new SKUs include updated materials and a new look at pricing under $1,000.
“Therapedic is known within the industry as the number one brand alternative. Simply put, we are nimble enough to provide retailers with products that will give them an edge over their competitors,” said Therapedic International President and CEO Gerry Borreggine. “The new additions to our popular Memory Touch collection will help retailers introduce visco memory foam and gel infused foam mattresses to consumers looking for value products. As gel memory foam offerings continue to be a growing part of the specialty sleep category, we recognized that we could successfully bring promotionally priced American made mattresses—built with high quality materials—to market.”
The Memory Touch Collection has now been expanded to include three new models that all provide exceptional support, comfort and durability. The line’s sleek, updated look is designed with a brown micro suede border and a beige plush zippered cover made with an ultra-soft, breathable and absorbent stretch knit fabric. Moonlit Night has a 12- inch profile and features a two-inch comfort and cooling layer of the company’s EcoGel swirl gel memory foam. The eight-inch Morning Glory and 10-inch Dusk models are designed with the same high quality pressure sensitive memory foam for which the company is known. The retail price for the collection is $599–$999.