Therapedic International plans to be a hotbed of activity with the release of four new product collections at the winter Las Vegas Market. The company recently moved into a newly renovated showroom and it has much to be excited about for this market.
First will be the release of new “super hybrid” offerings under the Tommy Bahama label. The Tommy Bahama line debuted to rave reviews last winter market. Now Therapedic will look to expand on that success with this new collection. Last year, Therapedic featured the plush and exclusive Floating Foam in every Tommy Bahama mattress. This year the new super hybrids will be enhanced by the addition of the Visco Floating Foam for comfort and Leggett & Platt’s new Quantum edge pocketed coil for support.
“The new beds with the Quantum unit and Visco Floating Foam will feel like no others,” said Gerry Borreggine, Therapedic president and CEO.
Next, Therapedic will feature its new Medicoil HD line, which was introduced as a concept last market and has since been perfected for full release. From its name to its construction, everything about this line is heavy-duty. Designed for advanced firmness and durability, this four model line-up is nearly totally resistant to body impressions.
Also on display at market will be the new EcoGel Flex beds. Similarly made to other leading brands’ bed-in-a-box programs, but with one big difference—this bed-in-a-box comes with an adjustable bed base and will be delivered via white glove delivery. Consumers can experience the EcoGel Flex line in a retailer showroom and then Therapedic will have the bed shipped directly to the consumer’s bedroom. This program eliminates much of the heavy handling typically associated with the sale of an adjustable bed and bed base. Therapedic expects this to be a powerful program for small-to-medium-sized retailers.
Finally, direct from Therapedic Mexico is the Double Ortho-Therapedic Sleep System (DOSS) technology. This unique feature allows the consumer to adjust the comfort firmness on each side of the mattress by flipping the duvet topper atop the support mattress. Additionally, the consumer is able to adjust the support firmness by positioning the HourGlass Support elements on the mattress to increase support or comfort with a simple adjustment.
“This will be an exciting show for us,” said Borreggine. “But, we expect it to be even more exciting for our dealers and the prospects who come to visit us.”