Technogel Sleeping introduced its most sumptuous sleep experience yet – the cutting-edge VIVE collection – at the invitation-only “Luxury Review” press showcase and shopping experience in New York City, Oct. 3rd. VIVE features a mattress with an enveloping layer of pure gel weighing in at nearly 100 pounds in king size, along with three new pillow choices to complete the experience.
Known for featuring a full layer of patented gel in each of its mattresses, Technogel Sleeping’s VIVE takes its revolutionary design to the next level by incorporating more gel into a mattress than ever before. Like a second-skin, the gel is designed to conform to every inch of the body. To enhance its supportive comfort and cooling properties, the Technogel is paired with a new, superior construction that boasts a core of high-quality foam and latex. The mattress is finished with a supple ecru-colored, eco-friendly Tencel ticking that supports moisture wicking, and a two-tone grey designer fabric on the side panels. Retailing for $8,500 in queen, the mattress is available in Twin XL, Queen, King and California King and is adjustable base compatible for further personalized comfort.
VIVE launched with three pillow choices – Classic, Deluxe and Anatomic – which boast nearly double the gel in the company’s legacy line as well as an international patent pending design to provide superior ergonomic support and thermal regulation. The pillows in the VIVE collection retail for $349.
“We were overwhelmed by the positive response we received to the VIVE unveiling at the Luxury Review. With this product we’re demonstrating our message that comfort is the new luxury,” said Technogel US Vice President of Sales and Marketing Alvise Bertoncello. “We designed this line because we saw an unmet need for discerning consumers who understand that quality sleep is an essential investment in their health and well-being. We are excited to support our retail partners with additional Technogel Sleeping products that grow the value they can deliver to consumers with our new, top-of-the-line collection.”
For more information, visit www.technogelsleeping.com.
About Technogel: Established as a brand by one of the world’s largest producers of gel, Technogel® Sleeping launched in 2008 as a division of Technogel Group, a European company founded by health products manufacturers Royal Medica and Otto Bock. Technogel Group’s North American headquarters is in Pittsburgh, PA, with the company’s major manufacturing plants in Italy and Germany along with operation in Australia, Japan and the UK. Technogel Sleeping is currently sold in over 50 countries and can be found in 800 retail doors in the US.