Stearns & Foster unveils a new chapter in the brand’s history with the debut of its redesigned mattress line-up, including the launch of the new Reserve Collection at the winter Las Vegas Market. The product line features a new evolution of premium mattresses, including innovative enhancements to the existing Estate, Lux Estate and Lux Estate Hybrid Collections and the brand new Reserve Collection.
“Stearns & Foster is focused on delivering one thing – the finest beds made with superior craftsmanship,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy. “The Reserve Collection demonstrates our ability to innovate and evolve, as we listen closely and respond to the desires of our consumers and retail partners. We look forward to welcoming our treasured partners this week in Las Vegas and sharing the new Reserve Collection with them.”
The Stearns & Foster Estate, Lux Estate, Lux Estate Hybrid and new Reserve Collection set the highest bar for luxury mattresses, offering four exclusive features: IntelliCoil Advanced Coil Design, PrecisionEdge System, PrimaCool Performance Fabric and Advanced Adapt Foam. Together, these advanced technologies provide superior comfort and durability by creating a sleep surface that adapts and contours to the body. Additionally, the Lux Estate & Lux Hybrid Collection are made with added hand-tufting for increased responsiveness and durability, as well as an innovative Pillowtop Support layer for plush, adaptive comfort. The tufting works with the pillowtop cover to deliver a superior feel with conforming support for years of “no-sag” comfort.
“We took a distinct, tailored direction toward evolving our Stearns & Foster product offering, resulting in unsurpassed innovation, quality, comfort and climate control to these world class mattresses,” said Thompson. “When developing the unique and different Advanced Adapt Foam, we partnered with our chemical engineers to create something that would give these mattresses that special ‘Stearns & Foster feel’ – it’s substantial & enveloping, but still responsive.”
With three mattresses in the collection, the Reserve Collection includes top-of-the-line features that are not available anywhere else – such as the exclusive Hybrid Pillow Top featuring the Nano Comfort Quilt Layer. The innovative mattress top design delivers precise support, superior adaptability and light-as-air comfort. The specially engineered Nano Comfort Layer places thousands of super-small coils between layers of memory foam for durable and conforming support to help prevent the eventual sag associated with traditional pillowtops.
Developing high-quality beds made with superior craftsmanship has given the Stearns & Foster team the opportunity to change its future launch frequency plans. The brand is so confident the quality and innovation behind the 2016 collection will continue to offer great value for years, the next Stearns & Foster launch won’t come for 36 months--rather than the 24-month schedule it has used in years past. The company believes that less frequent product launches will allow them better continuity in running their business. This will also be the first year that Stearns & Foster will feature national television advertising, including full 360-degree integrated marketing plans designed to surround the consumer and drive retail traffic and demand. The brand is confident that investing in advertising will drive traffic to dealers, as opposed to relying on frequent product news.
For more information, visit stearnsandfoster.com.
About Tempur Sealy: Tempur Sealy International, Inc. is the world’s largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company’s brand portfolio includes many highly recognized brands, including Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic, and Stearns & Foster. World headquarters for Tempur Sealy International is in Lexington, KY.