Spring Time Bedding has tripled its luxury mattress business since it has started showing at leading industry trade shows such as Las Vegas and High Point markets. With new models targeting the consumer attracted to “moderate” luxury offerings and price points, the company has seen a 60-percent increase in sales with its dealers expanding their floor space with luxury models.
“We have seen a dramatic uptick in our luxury business since investing in industry trade shows.” said Spring Time Vice President and National Account Sales Manager Sarah Appleton. “Our mattresses appeal to retailers looking to add more variety to their showroom floors because we are not only an alternative to the S brands and Tempur-Pedic, but our products compliment their current inventory and create high margin opportunities.”
Moderate luxury is a growing niche in the bedding industry, but “most dealers were unprepared with more moderate luxury price points or feature packed models for less than $5,000, so they were losing customers,” Appleton explained. “That is the space we have moved into, helping our dealers fill the gap with product rich features from $1,799 to $4,999. They are selling more products and making higher margins.”
The mattress collection leading the charge in the company’s success is the new Handcrafted line. Fashionable and functional, the hand-tufting feature gives the collection a luxe look anchoring the top quilt panels to the bottom of the mattress which keeps all of the components from shifting and prevents body impressions. With a price range of $1,500– $4,000 in queen, the collection’s four models offer consumers the same luxurious features and feel found in mattresses with starting costs over $10,000.
The hybrid collection is made with high-quality components such as gel-infused memory foam, latex, convoluted foam, and encased coils and beds are available in firm, plush and pillow-top. The mattress collection features a luxurious, plush stretch knit ticking that not only promotes air flow, but provides extra support to the pressure points for both back and side sleepers.