Spring Air International’s top-selling Back Supporter line is getting a facelift with fresh, au courant fabrics. Designed and selected to make the beds stand out on retail showroom floors, the new fabrics will be showcased at the Winter Las Vegas Market.
The Back Supporter line is a success story for Spring Air, with its combination of back support and pressure-relieving comfort. Crafted with combinations of NU-Temp Foam, high-density foam and the signature three-zone encased coil spring, the collection provides more support in the middle third to better support the hips and shoulders.
The collection’s updated fabric treatment features a crisp white, quilted knit highlighted with charcoal gray, and a gray and white textured side panel. The look is completed with a softer gray welt for a pulled-together presentation. Designed with a soothing aesthetic, the fresh look rejuvenates Back Supporter’s image while maintaining the supportive construction consumers have come to trust for a good night’s sleep.
“The fresh colors and new design elements in the look will help increase curb appeal on the retail floor and pull consumers into the bedding vignette,” said Nick Bates, president of Spring Air. “Shopping for a mattress can be overwhelming for consumers wading through a sea of white. Our new Back Supporter fabrics are eye-catching and stand out from the pack to deliver a fresh perspective and look to the collection.”