Spring Air has partnered with Love Your Melon for its first-ever co-branding effort dedicated to delivering a meaningful social benefit. Officially launching at the summer market, the new program is devoted to the apparel brand’s mission: providing American-made knit beanies to children battling cancer in the U.S. and supporting non-profit organizations that are at the forefront of the battle to defeat pediatric cancer, including St. Jude Children’s Research Hospital and Make-A-Wish Foundation.
“We’re very excited to be a part of a national effort whose goal is to defeat pediatric cancer,” said Spring Air president Nick Bates. “Our partnership with Love Your Melon reflects one of many new directions we’re moving in and we’re inviting current customers and prospective retailers to join the fight.”
Spring Air developed a special three-model, encased-coil Back Supporter mattress series to support this cause. Expected to retail from $799 to $999 in queen, each mattress purchased through this initiative supports the fight against pediatric cancer. The zoned beds feature Spring Air’s exclusive NU-Temp foam, which duplicates the feel of memory foam but is temperature-neutral. The new line is dressed in contrasting charcoal, grey and ivory upholstery-grade fabrics with signature red handles and knit red throw pillows. Each bed will also tout a Love Your Melon beanie on the retail floor.
“Red is the color of the heart and a heart is part of the Love Your Melon logo and identity,” Bates noted. “The consumer message is: ‘Get a Love Your Melon beanie with the purchase of every designated Spring Air mattress. Your purchase directly contributes to the fight against pediatric cancer.’”
Along with using its social media channels to spread its message, Spring Air is generating additional interest at market with new advertising that declares, “Not only do we have your back but we Love Your Melon.”
To date, Love Your Melon has given more than 110,000 beanies and $2.6 million to its non-profit partners working in pediatric oncology, funding cancer research projects and providing support for families of children battling cancer. Other non-profit partners include Make-A-Wish foundation, Curesearch, the University of Minnesota Masonic Children’s Hospital, One Summit and Jacob’s Heart.
Additionally, Love Your Melon also has a Campus Crew Program comprised of college students from across the country who are dedicated to raising awareness for childhood cancer. The students plan, coordinate and execute giving events year-round.
One part of the organization's various programs are therapy treatments for young cancer patients called "Superhero Adventures." These treatments are tailored to their favorite activities, such as taking helicopter rides and trips to trampoline parks, zoos or professional sporting events. The treatments can significantly diminish stress and create optimism that improves a child’s chance of survival.
“Our mission is to make a difference in the lives of children battling cancer,” said Zachary Quinn, CEO and co-founder of Love Your Melon, “And we’re happy to partner with organizations which will help spread that message and continue the fight.”