Mattress manufacturer, Spring Air International, signed an agreement with Continental Silverline Products LLC in Houston, Texas, to become its newest domestic licensee. Under terms of the agreement, Continental Silverline will begin producing the signature Back Supporter and high-end Chattam & Wells lines on Sept. 1st for distribution in Texas, Oklahoma, New Mexico, Arkansas and Louisiana.
Founded in 1938, Continental Silverline operates a 100,000-square-foot factory on a 5.5 acre site east of downtown Houston.
“This is an important addition to the Spring Air family as we continue to grow our network of U.S. licensees by adding strong regional producers,” said Spring Air President Nick Bates. “This key territory will allow us to continue to build upon Spring Air’s already strong brand recognition.”
Drew Robins, president of Continental Silverline, said the new agreement gives the company an opportunity to grow its business with a brand that has high name recognition with consumers and within the industry.
“We have been impressed with the Spring Air management team and their efforts to revitalize the brand,” said Robins. “This is a great opportunity for us, and we’re looking forward to working with Spring Air as we expand in the marketplace.”
Continental Silverline’s product line also includes private-label bedding for major retail customers, and the company will continue to produce bedding under the Restonic label.
Bates said the Spring Air licensing territory covered by Continental Silverline is part of a 26-state territory serviced by Texas-based Corsicana Bedding, whose licensing agreement ends Aug 31. He said Spring Air expects to sign additional domestic licensees in the coming weeks.
In early June, Spring Air signed Johnson City Bedding of Johnson City, Tennessee, for the licensing territory of Tennessee, Georgia, Kentucky and Alabama.
About Spring Air: Founded in 1926, Chelsea, Mass.-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S., and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.