Spring Air International is introducing a new version of one of its most successful product lines ever, the Four Seasons collection, which was first introduced in 1998.
President Rick Robinson said, “we’re very eager to present the 2014 Four Seasons line, which gives retailers a lot to talk about in terms of its design flexibility and the multiple options it offers for individualized comfort and temperature management.”
Referring to the line as “one of the biggest successes in our 87-year history” and “the first temperature regulation product in the industry,” Robinson said the company has completely re-designed its Four Seasons-branded line to offer added temperature control, expanded comfort choices and product flexibility.
The new collection, to retail in queen starting at $1,299, uses a foam-encased, five-zone Back Supporter spring unit, crowned with a four-inch, flippable mattress topper.
The topper features Joma™ wool for warmth on one side and a cooling gel foam on the other side. Sandwiched between these components is a choice of four ultra-premium comfort layers: high-density poly foam, gel foam, gel-infused latex and an encased micro-coil unit at the high end.
“Each topper uses an additional anti-wicking ingredient on either side,” Robinson explained, “and features color-coded tape to distinguish the seasons.
“With four different topper constructions and two seasonal sides, the flexibility of this line is further increased when two separate toppers are made available to couples who want individualized comfort in a queen- or king-size Four Seasons bed. This enables retailers, especially those in multiple regions, to better target shoppers by flooring those Four Seasons models and configurations that make the most sense in their markets,” he explained.
The new Four Seasons line features matching foundation covers and topper gussets, plus coordinating borders and top panels in stretch knits.
Spring Air, which conducted only a “soft introduction” of its Sleep Sense hybrid line last market, has also been rolling out the $899 to $1,599 (Q) collection on both coasts and in the Midwest since the fall.
The product’s superior support and pressure reduction capability will be demonstrated daily during the show using pressure-mapping equipment in the company’s “Proof Booth.”
Sleep Sense models at this market also will feature first-time labeling under the Specialty Sleep Association’s (SSA’s) newly introduced BEDFAX™ “What’s in Your Mattress?” disclosure program. The program enables manufacturers and retailers to account for and substantiate the components in the beds they make and sell.
All Sleep Sense hybrid models use Spring Air’s encased coil cores in the company’s proprietary multi-level design. The beds also feature varying combinations of latex, gel memory foams and premium poly foams in the recessed zones of the coil cores.
Carrying 20-year full warranties, the all foam-encased line will be shown in its original orchid and cream color combination. In early December, the same orchid shade (“Radiant Orchid”) was named the color of 2014 by color specialist Pantone, which noted that the shade appeals to fashion-minded, tech-savvy consumers in their 20s and 30s.
Spring Air’s flagship 700 Series line has been upgraded to include enhanced gel components, plus new fabric aesthetics and cover treatments in the line’s signature gray and white palette.
The upgraded collection, which offers a choice of comfort at six price points, is expected to retail from $699 to $1,199 in queen.
For more information, visit www.springair.com.
About Spring Air: Spring Air is a Top 15 U.S. bedding producer and a highly recognized consumer brand. The company has 12 North American facilities and operates in 33 other countries across the globe. Founded in 1926, Spring Air helps retailers drive business while leveraging the reputation for trust and integrity inspired by its name.