Spring Air continues to help retailers drive business by strategically expanding its portfolio with two new specialty foam mattress introductions at the upcoming Winter Las Vegas Market.
First launched in 2010 with a patented, multi-level spring unit, Spring Air’s Sleep Sense Collection has been expanded to include a new specialty foam line. The new 2015 Sleep Sense line features varying layers and combinations of memory foam, latex and gel, to offer optimum levels of support and comfort for sleepers’ shoulders, hips and backs. With non-quilted, zippered covers and different border treatments than the innerspring versions, the collection is intended to broaden retailer specialty options and consumer choices under Spring Air’s popular Sleep Sense product brand.
“The original Sleep Sense innerspring series has really grown and expanded, especially in the past few years, and we felt the time was right to introduce this unique, all- foam sister collection,” said company president Rick Robinson.
Spring Air will also introduce the new Back Supporter Grand Award specialty line in Las Vegas, a collection inspired by the company’s memory foam bed that Consumer Reports recently ranked highest in performance among other top U.S. bedding brands.
The featured Back Supporter model was tested and rated by the magazine for maintaining spinal alignment for side-sleepers and proper curvature for back sleepers, for maintaining durability over eight years of simulated use, and for attributes like stabilization. The bed also was checked as “Recommended” and credited in the report for resisting side-to-side bounciness (sleep partner disturbance) and for enabling ease of movement.
While based on the “Consumer Reports memory foam bed” the three new Grand Award specialty models use different levels and combinations of memory foam and gel, and will be accompanied by new dramatic visual effects and point-of-sale treatments.
The new Grand Award and Sleep Sense all-foam beds “give retailers two highly attractive options in the specialty category where velocity prices are ranging from $1199 to $1,999,” Robinson explained.
The retail price for the Grand Award Collection starts at $999 in queen, while the new Sleep Sense all-foam beds begin at $1,299.