Spring Air International is enhancing its recently introduced Chattam & Wells collection with new latex hybrid models that offer a sustainability story along with the same luxury and contemporary refinement the line is known for.
“Having re-defined and re-designed the brand last January, and seeing the success we’ve had with the collection just over the past six months, we’re very excited to add three eco-minded hybrid beds to the Chattam & Wells series,” said company President Rick Robinson. “These additional models not only broaden the retail selling story for this modern, upscale line, but also provide new options for consumers who care about sustainability as well as style.”
Spring Air will present in Las Vegas the new Chattam & Wells Eurotop, plush and firm models featuring a foam-encased, wrapped coil unit in combination with layers of 100 percent natural Talalay latex, pure Joma wool and a new support pad made from natural coconut husk fibers blended with latex. The button-tufted covers are made from an organic cotton ticking that uses GOTS-certified yarn.
Robinson, who credits the company’s Fresno, Calif.-based licensee for designing and building the latex models, noted that “I’m proud of the results of our collaboration with Spring Air-California, which began more than 18 months ago with the development of the initial five-model line introduced last market.”
Added Rion Morgenstern, President and CEO of Spring Air-California, “As we build on the success of the earlier January 2016 introduction, as well as on the brand’s long history, we’re confident these latex hybrids will resonate with retailers and consumers.”
Featuring Chattam & Wells’ sophisticated palette of muted taupes, grays, silvers and ivories, as well as the brushed steel label featuring the brand name and the original crown design, the new latex hybrids are priced to retail at $3,999 (Q) for the Eurotop model, which has a four-inch Talalay latex layer, and at $2,499 (Q) for the firm or plush models. The entire eight-bed Chattam & Wells collection now ranges in queen size from $1,999 to $3,999.