Continuing a recent strategic move that focuses on product innovation and higher-end designs, Southerland will unveil the Evolution Collection at the Winter Las Vegas Market. The next generation hybrid line features a range of ultra-premium materials and technologies curated for a supportive, comfortable sleep.
The five-model Evolution designs include a multi-zoned 1,130 wrapped coil system, gel, phase-change cover applications and latex and memory foams infused with copper ions. Priced to retail from $1,799 to $2,999 in queen, the mattresses are dressed in an elegant black hue and highlighted with lavender accents and luxurious quilting that is designed to stand out on retail floors. The quilted hybrid design gives the new collection a distinct look by incorporating deep stitching atypical of many hybrid designs in the marketplace.
“Evolution features nearly every type of technology available in the bedding category today,” said Bryan Smith, president and CEO of Southerland. “This collection offers a fresh, updated take for the hybrid category of sleep. The purple accents definitely provide a much-needed pop of color to retail bedding departments, and the unique quilted hybrid is an appealing look and feel for consumers. We’ve created a fresh looking, new product focus with Evolution.”