South Bay Introduces New E-Commerce Offerings to Blissful Nights Collection

Specifically designed for retailers that need solutions to support their online strategies, South Bay’s Blissful Nights collection combines state of the art technologies and aesthetics with price points ranging from starter to premium products. The company will be showcasing a number of valuable Blissful Nights sleep solutions at the Summer Las Vegas Market, including its turnkey and retail specific memory foam mattress, adjustable base and private label programs, in addition to introducing its new memory foam pillow.

The latest addition to South Bay’s comprehensive portfolio of sleep solutions is the new Blissful Nights Memory Foam pillow program. Made from a unique bamboo charcoal memory foam, this collection offers advanced comfort and tension relief—in addition to being anti-bacterial and humidity regulating. With a non-temperature sensitive memory foam model as well, this diverse line-up appeals to a wide range of consumers. Both options feature an easy zip-off cover for simple cleaning.

South Bay’s turnkey e-commerce memory foam mattress program offers retailers a clear step-up story that is driven by features and benefits. Made from bamboo charcoal memory foam, the collection ensures superior comfort and support and better articulation for adjustable bases. The patented Wedge Edge technology extends the support to the edge of the mattress to maximize the sleep surface. The air channel base foam promotes airflow, while zip-off covers are easily removed for washing. As with all Blissful Nights programs, South Bay offers white glove, drop-shopping directly to the consumers via Fed Ex.

In addition to its pillow and e-commerce mattress line-ups, South Bay will also highlight its retail specific memory foam mattress program. With a straightforward step-up story also based on features and benefits, this program is comprised of advanced hybrid beds—offering latex and memory foam combinations. With a patented Wedge Edge, Air Channel Base Foam and Easy Zip-Off Covers, this program provides retailers with superior margins.

South Bay’s Blissful Nights brand brings together the best in specialty bedding with the latest trends in motion bases, in both knockdown and conventional versions. With a strong assortment of pillows, specialty mattress and adjustable bases, the line-up translates into solid consumer solutions to support retailers in increasing their average ticket price.

For more information, please visit southbayinternational.com and blissful-nights.com.