Following the successful launch of the ComforPedic iQ mattress at the winter market, Simmons Bedding Company is reintroducing the innovative collection with new plush feels and an introductory model.
Backed by research from the Temple University School of Medicine, the Comforpedic iQ collection has been proven to help participants, on average, fall asleep faster and experience increased REM sleep.
Simmons has listened to feedback from dealers and consumer about the smart, self-adjusting mattress and will unveil the updated line-up at the summer Las Vegas market.
“By listening to and acting upon valuable feedback from our retailers and consumers, we are able to keep our finger on the pulse of the industry, enabling us to continuously develop state-of-the-art innovation and create premium products like ComforPedic iQ that help consumers achieve better sleep,” says Jeff Willard, EVP of Marketing for Simmons.
The new entry-level ComforPedic iQ170 features the line’s signature Smart Response Technology. This state-of-the-art system of foam chambers continuously adapts to body movement throughout the night without the need for motors, plugs, buttons or electronics. A layer of Ultra Cool memory foam is designed to provide temperature regulation and a quick response rate for cool, comfortable sleep. Priced at $1999, this introductory model allows retailers to offer high-end technology at a popular price point and more consumers to experience the revolutionary ComforPedic iQ system.
In addition to the entry-level ComforPedic iQ170, Simmons is further expanding the line by offering additional comfort choices. The line’s new plush feels are available for a suggested retail price of $2599 for the iQ175, $2999 for the iQ200 and $3699 for the iQ200.
“We are excited to expand the consumer reach of ComforPedic iQ through the introduction of these new line additions. We now have a product to satisfy the industry’s desire for high-end, state-of-the-art technology at an introductory price point, and the new feels give consumers more opportunity to experience the line,” said ComforPedic Brand Director Anne Kozel “As ComforPedic iQ continues its roll out across the country, we are renewing our commitment to create competitive products that drive up dealers’ AUSPs and satisfies consumer demand.”