This January Market, Simmons Bedding Company delivers personalized comfort with the introduction of the smart, self-adjusting ComforPedic iQ. The ComforPedic iQ Sleep System uses patented, clinically tested Smart Response Technology that naturally responds and continuously adapts to the body without motors, buttons, plugs or electronics.
Sixteen Smart Response foam chambers, found in the model’s queen size mattress, automatically calibrate to each individual’s body weight and sleep position—and will recalibrate each time a person moves throughout the night. The result is a mattress that provides personalized support and pressure relief for each sleeper’s specific body type.
Complementing the Smart Response Technology are layers of memory foam for cooling, conforming comfort. Ultra Cool memory foam contains an open cell structure designed to deliver temperature regulation and a quick response rate for cool, comfortable sleep without that sinking “quicksand” feeling.
Because of its unique design, ComforPedic iQ is the first and only mattress endorsed by Dr. Andrew Weil, a world-renowned pioneer and leader in the field of integrative medicine. Dr. Weil, the Founder and Director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center, is a long-time proponent of the importance of sleep. With five consecutive New York Times #1 bestsellers and over 2.8 million visits to his website per month, Dr. Weil is a global authority on leading a healthy lifestyle that takes into account mind, body and spirit.
Says Dr. Weil on his endorsement of ComforPedic iQ: “I am a long-time proponent of the importance of getting enough good-quality sleep and always emphasize its impact on overall health. For those of you who have struggled with sleep issues, choosing the right mattress is an important step towards getting quality rest. The ComforPedic iQ is the first and only mattress I have ever endorsed, because I believe the Smart Response technology provides a practical and effective sleep solution.”
Simmons will launch a wide scale, multimedia advertising campaign for ComforPedic iQ in Spring 2014. Much like the Beautyrest and ComforPedic campaigns of 2013, ComforPedic iQ ads will be seen on national network and cable television throughout the peak summer selling period. Advertising also extends to the web, social and mobile with a robust digital campaign. The campaign will include Dr. Weil and stem from the line’s use of advanced technology designed to give consumers a holistic, effective sleep solution. The new four-model line offers a 25-year limited warranty and is priced from $2599–$3699.