Presented in the style of a post-game press event, Shifman Mattress Co. recently hosted an excited promotional event at its Newark, NJ facility. The company welcomed Kristaps Porzingis—the first round draft pick for the New York Knicks—to join them as part of exciting new product unveiling.
Porzingis knows how challenging it can be to find the right size mattress for your body type. At over seven feet tall, he is familiar with the trouble many people have when trying to find their perfect bed.
Which makes him the perfect recipient of the company’s latest introduction: the Athletic King. At 80 inches wide and 98 inches long, the new Athletic King is 18 inches longer than a standard king size bed and four inches wider.
It was a longtime relationship with a local sports agency that led Shifman to develop this new product. For many people, athletes or not, a King or even a California King size bed is just not large enough. Porzingis said that, sometimes, he even had to resort to pushing a few different mattresses together in order to get a good night’s rest.
With the idea of creating a larger mattress size firmly planted in his mind, president Bill Hammer went straight to his team of craftspeople, the people at Shifman who would actually be building the bed, to discuss the logistics. Is this even possible?
“They told me that, in terms of construction, it would be no different for them to make an Athletic King than any other size Shifman mattress—since every bed we make is truly hand-made,” Hammer explains. “This new size uses the same components, but in a bigger quantity: more springs, a larger frame and a wider perimeter.”
This is the same philosophy to which Shifman adheres for all of its products: the mattress should fit the sleeper, not the other way around. The Athletic King is an essential, high-end solution for the many consumers that will never be comfortable in an average size bed.
More than just an exciting event, Shifman’s partnership with Porzingis helps the company further expand its consumer reach to a whole new demographic: the sports world. Joined by a host of sports journalists and press, Shifman showcased its unique strengths and introduced a wider range of new consumers to the importance of high-quality bedding and personalized comfort and support.
Stay tuned! Learn more about Shifman Mattresses in the upcoming fall issue of Sleep Retailer, available in print and online on Wednesday, October 14th.