Shifman Introduces “Versailles” to Bloomingdale’s Collection

Shifman, a leading manufacturer of handmade, luxury mattresses, celebrates its 25 years of partnership with Bloomingdale’s by introducing Versailles, a limited-edition sleep system.

Set to hit stores in August, Versailles is one of Shifman’s most beautiful achievements. “Versailles is a masterpiece,” boasts Bill Hammer, president of Shifman Mattress Company. “Versailles not only radiates opulence, but it is built with such meticulous handcraftsmanship that it takes over 18 hours to produce one complete set.”

Inspired by classic European design, the mattress is constructed with only the finest materials available including 100% natural cotton and natural talalay latex. Layers of wool and cashmere are combined with plush talalay latex to form the separate pillow. “Versailles has reached a new level of luxury never achieved before and is unlike any other set on Bloomingdales’ floor,” adds Bill Hammer. “Its firm support system is unified with a sumptuous surface feel that will appeal to even the most discriminating consumers.”

Perhaps Versailles’ most unique feature is its divan base, which acts as a freestanding, fully upholstered piece of furniture and is built to provide maximum comfort and lasting support.

In addition to natural materials and handcrafted durability, all Versailles sets feature an engraved brass plate on its divan, which highlights a special limited-edition production number exclusive to the customer.

Shifman CEO, Mike Hammer has been doing business with Bloomingdale’s for over 41 years at three separate bedding companies. “Shifman’s 25 year partnership with Bloomingdale’s has been extremely successful. Bloomingdale’s has always set the highest standards for quality, service and value,” said Mike Hammer in a statement. “This is why Bloomingdale’s is such a perfect match for our products; we never compromise on quality when manufacturing a Shifman.”

Shifman has been the largest mattress supplier to Bloomingdale’s for the past 25 years. According to Jim Coia, merchandising vice president at Bloomingdale’s, “Shifman’s commitment to service and excellence is in line with our own philosophy. The limited-edition Versailles set not only surpasses the expectations of the upscale bedding consumer, but is a perfect segue into another successful 25 years.”

For more information, visit www.shifmanmattresses.com.

About Shifman Mattresses: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on 119 years ago. A family-owned company, Shifman operates under the management of the Hammer family. In 2008, Shifman increased its facility by 40 percent. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction.