Building upon the retail success of its flagship brand, Serta is unveiling an all-new Perfect Sleeper Collection at the Winter Las Vegas Market. The company has re-engineered the collection from inside out to include more comfort innovations, improved aesthetics, a broader range of feels and a better overall value.
Serta first introduced its Perfect Sleeper collection as the Official Mattress of the National Sleep Foundation in 2011. Together, Serta and the NSF worked to design each Perfect Sleeper mattress with a unique set of features to help solve five common sleep problems—equipping retailers with a clear selling story. The partnership has driven significant success for Perfect Sleeper, with unit growth tripling since the initial launch.
“Our new 2017 products are designed to deliver on our brand promise of comfort,” said Andrew Gross, Executive Vice President of Marketing for Serta. “We have also leveraged in-depth consumer research around the meaning of comfort to help us build the most comfortable mattresses at every price point.”
The new Perfect Sleeper aesthetics were designed to visually communicate the line-up’s superior comfort benefits through premium covers, a high-end knit border and a new premium neoprene label. Additionally, select models feature new 739 and 886 individually wrapped coil systems in two firmness levels, which allow for a wider range of feels. Serta will offer innerspring, memory foam and hybrid models ranging in price from $399 to $1,499.
Serta will also debut its new Sertapedic collection in Las Vegas. With improved aesthetics throughout, the line offers a wide range of feels with select models featuring a new 711 individually wrapped coil system in two firmness levels. Serta will offer innerspring and memory foam models ranging in price from $299–$699.
Finally, Serta will launch the new Motion Essentials adjustable base program at the winter show. Designed to help retailers increase their attachment rates, the foundation appeals to today’s value-minded mattress shopper by offering a new wireless remote and a premium upholstered aesthetic for $799 in queen size.