Sealy Responds to Down Economy with Inflation Buster Collection

TRINITY, NC – Sealy, Inc. (NYSE: ZZ), announced a new offering of Sealy brand mattresses that will provide an exceptional value to consumers this summer season. The “Inflation Buster” models will be available for a limited time only to select retailers nationwide and will launch during the Labor Day holiday weekend.

“We know budgets are tight in this tough economy, which is why Sealy developed the Inflation Buster. We wanted to create a superior bed at a low cost that drives business for our customers, while offering an incredible value to consumers” said Jodi Allen, chief marketing officer at Sealy.

The new innerspring mattress will be available in Firm, Plush, and EuroTop, all of which include memory foam and have a premium aesthetics package. The Sealy brand mattress set will have a suggested retail price of $699.

For more information, please visit www.sealy.com.

About Sealy: Sealy is the bedding industry's largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody®, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry.

 

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