Pure Talalay Bliss will launch ActiveFusion, a new collection made from 100 percent Talalay latex, at the winter Las Vegas Market. This new series includes six models set to retail from $1,999 to $3,499, and uses no fiber or foam components.
“This allows sleepers to experience the many exclusive benefits of the Talalay latex alone,” said Ken Hinman, Executive Vice President of Marketing and Sales.
The Talalay ActiveFusion line has phasechange, temperature-regulating materials that are blended into the company’s proprietary latex formula. All-natural raw materials, like natural rubber plus natural reinforcing agents, give the ActiveFusion cores different firmness levels that enhance each bed’s luxury feel.
All models in the collection are dressed in an alabaster knit that’s stitched to resemble gradient waves across the bed’s surface, suggesting a flow of comfort and evoking the logo’s wave pattern.
Carrying a 15-year non pro-rated warranty, the new line uses modern, waterfall-style fabric treatments and woven labels that are discretely sewn into each bed’s side seams. Coordinating, premium K-D foundations are available for special order for use under any Bliss bed.
Pure Talalay Bliss will also showcase a number of new toppers and pillows at the winter market. First is the new Pure Comfort Choice program, which offers four, 100 percent Talalay latex toppers. In a choice of two or three-inch heights, the new toppers are available in plush or firm feels and are expected to retail from $399 to $499.
Along with the toppers, two new 100 percent Talalay latex pillow lines will also be presented. The Talalay Classic series includes two pillows in high or low profiles to accommodate side, stomach or back sleepers. The pillows are set to retail in queen size at $69 and in king size at $79.
“These are soft, supportive pillows that are inherently breathable, reduce heat and offer natural resiliency and instantaneous recovery,” Hinman explained.
The company will also debut a new Talalay Down pillow, which is fully customizable to every sleeper and ranges in retail price from $49 to $59. Made from thousands of Talalay latex pieces, the Talalay Down pillow provides unique sleeping support and ensures optimal spinal alignment.
All of the new accessories feature textured, alabaster fabric covers that coordinate with Pure Talalay Bliss’ entire bed collection, creating a full, visually striking Talalay latex selling story.