Connecticut-based Pure LatexBLISS™ will introduce the Yulex Collection offering a full line of bio-LATEX™ mattresses, toppers and pillows made from guayule, a renewable, non-food crop grown domestically in the United States, at the Las Vegas Market. The move comes on the heels of an exclusive partnership agreement signed between Pure LatexBLISS and Yulex Corporation, an agricultural-based biomaterials company based in Phoenix, Arizona.
Yulex’s biorubber is desirable for its eco-friendly properties. Derived from the desert plant guayule, which is indigenous to the southwestern United States, Yulex is renewable, sustainable and has a clean manufacturing process. The material produced from guayule has a natural elasticity, durability and softness, making it an ideal component for bedding. The Yulex Collection will offer an additional option to PureLatexBLISS’ other latex products derived from Hevea rubber trees.
“With our Yulex Collection, there are not any trade-offs for selecting a product that is more sustainable and environmentally friendly. That is truly ground-breaking and this collection marks a new standard in eco-luxury. It has the Pure LatexBLISS signature feel our retail partners expect. This technology has never been used before in the sleep products industry and it will serve as a great differentiator for our customers,” said Pure LatexBLISS President Kurt Ling.
The Yulex Collection’s offerings include three mattresses, the eight-inch Eco, 10-inch Sustain and 12-inch Renew. Each mattress has a three-layer organic cotton stretch fabric that is supple to compliment the responsive feel of the latex underneath. The brand-new triple layered organic ticking is another industry first, and is both GOTS and Oeko-Tex certified.
Committed to helping consumers create a bed tailored to their personal preferences, the Yulex Collection is completed with two removable CustomFIT™ bio-LATEX pillowtops in two-inch and three-inch options. Additionally, consumers can select from two bio-LATEX pillows with either a high or low profile.