Nearly a year after being the first mattress manufacturer to offer retailers certified organic latex under the Global Organic Textile Standard (GOTS), Organic Mattresses, Inc. (OMI) will showcase its new Certified Organic Mattress Collection, at the upcoming Winter Las Vegas Market. This newest collection will double OMI’s current lineup of third-party certified organic mattress offerings.
The Certified Organic Mattress Collection features a fully certified organic Dunlop latex core. Aesthetic updates to differentiate the GOTS-certified collection include certified green yarn weaved throughout the mattresses’ ticking in a clever vine pattern. The product will be highlighted in OMI’s Las Vegas showroom with bold new point of purchase displays and high quality lifestyle images touting the benefits of the new collection. The suggested retail price of the collection runs from $1,795 to $10,000.
“While we at OMI have always pushed for greater consumer choice within the sleep industry as a whole, we are now focusing on breaking down the organic bed-ding category itself to bring more choice from the inside. The Certified Organic Mattress Collection adds an extra level of assurance to both our retailers and their customers that our products are third-party certified as the healthiest option available on the market today,” said OMI’s President and Founder Walt Bader. “As the growth of the organic segment continues, relating to over 80 million American households, we felt these consumers deserve to have organic bedding options that would meet their individualized needs.”