Noctova Sleep will be making its debut at the winter Las Vegas Market with a line-up of imported memory foam beds, pillows and protectors. Originally founded as a Saint Louis-based mattress retailer, Noctova Sleep touts a strong consumer-marketing message that “Price Plus Quality Equal Real Value.”
As a mattress retailer with 13 retail stores in the Saint Louis area, Noctova founder Barry Seidel felt most of the memory foam lines did not offer his customers real quality at a fair price. In partnership with the number one memory foam factory in China, Noctova mattresses range in price from $99 to a $1,749 15-inch queen-size mattress, made with seven-inches of gel-infused memory foam layered over a high-resilience foam core.
“We shed a refreshing light on the word value,” said Seidel. “Our company mantra of ‘Better Price, Better Quality, Better Value’ is backed up by design and construction.”
Every Noctova bedding product is built with CertiPur-US tested and certified foams, while the company’s fabrics meet or exceed the Oeko-Tex Standard 100 for Confidence in Textiles. The total line ranges from premium gel memory foam, latex, and hybrid mattresses, gel memory foam and latex pillows, as well as NoctovaCool mattress protectors and adjustable bed bases.
Noctova will highlight two specific collections at the winter Las Vegas Market. The Noctova Kidz collection features a seven-inch memory foam mattress and elite contour pillow set in three colors: pink, blue and green. These mattresses feature velour zipper covers and a breathable mesh border, and a suggested retail price of $199 in twin.
Noctova Sleep will also highlight its new “show-stopping” queen-size adjustable bed base with a suggested retail price of $349.
“Our goal is to offer the consumer the greatest continued value in the marketplace," added Seidel.