By: Christopher Schriever
“Memoform Snooze,” a high profile mattress collection debuting at the Las Vegas Market, was designed specifically for the US market. In addition to having the latest sleep technology and ergonomic design, the collection also includes Magniflex’s latest innovations.
Available in 8-inch, 10-inch, and 12-inch profiles, the line offers three different comfort levels. Memoform Snooze beds feature a temperature-regulating, quilted Outlast™ cover and Magniflex’s exclusive water-expanded memory foam, which results in a mattress with a plusher, more luxurious feel. Under the cover is the company’s popular Dual Core design, which allows a couple to fully customize their sleep experience. Simply zip off the cover and flip either of the single cores to “soft” or “firm” feels.
“U.S. consumers have responded very well to our European ‘art’ of sleeping,” said Marco Magni, global sales director for Magniflex. “As part of our growing investment in the North American market, we decided it was the right time to introduce a product to appeal to the lifestyle and needs of customers here, while still incorporating our unique Italian design.”
The contemporary design features a slate grey border and square patterned ticking that is removable and dry cleanable. Additionally, the entire collection is certified for environmental safety by Oeko-Tex.