Naturepedic to Showcase Two-Sided Luxury Mattress

Naturepedic Symphony2Naturepedic will feature the company’s newly improved Symphony luxury organic mattresses with a reversible, two-sided pillow-top at the Summer Las Vegas Market.

The two-sided reversible pillow-top features two different comfort feels: one side is ultra plush while the other is slightly firmer. The deeper pillow-top is constructed with two, two-inch pieces of latex with different densities for a total of four inches of latex (up from the original three and a half inches). Additionally, woven fabrics throughout the bed will be replaced by certified organic stretch knit fabric covers, designed to enhance the contouring feel and performance of latex.

“We have had considerable success with our coil on coil and latex Symphony Organic Mattress among high-end and luxury organic consumers,” said Jeff Cik, president of Naturepedic. The company decided to upgrade the Symphony to reflect customer survey responses. “Our high end consumers are very discerning and demand not only certified organic mattresses, but they also want high value and uncompromising comfort, and they appreciate the extra options, as well as the ability to extend the life of the bed as a whole.

The upgraded mattress not only provides tangible benefits to the consumer, but gives the retailer a powerful story to tell their customers. “The retailer can now offer two different comfort feels with one SKU and they can sell a longer life ‘heirloom’ Symphony Organic Mattress,” says Cik. “This flippable topper design prolongs the life of the overall mattress. Also the pillow-top can be completely replaced over time for a fresh new mattress at a fraction of the cost. This makes the Symphony mattress an heirloom investment. The mattress with four inch topper combination also makes it easier to change the sheets as standard size sheets only need to be tucked in under the latex pillow-top section.”

Naturepedic Symphony1In addition to the reversible pillow-top, the Symphony mattress features two layers of organic encased coils (over 1,600 coils in a queen size mattress) and organic cotton batting, organic coir, organic wool batting (over 15lbs.) and the custom-made organic knit mattress cover fabric. The Symphony has a 17-inch profile including a 12-inch base and a five-inch reversible topper.

Organic certification has been an important part of Naturepedic’s success with children’s furniture and bedding retailers. The company offers Level III documented mattresses under the Specialty Sleep Association’s Environmental & Safety Program and has received numerous certifications and awards including GREENGUARD, Healthy Child Health World, and Global Organic Textile Standard and Global Organic Latex Standard certifications. “We created this company to provide parents with a safer and healthier alternative to products containing questionable chemicals and allergens,” Naturepedic founder Barry Cik explains. “We now offer a luxury mattress line to the adult market with the same health and safety qualities.”

Visit www.naturepedicinfo.com.

sleep-retailer-news-header