In response to the ongoing popularity of its Aveline bed, Modway Furniture has developed new luxury boxed mattress offerings. Priced as low as $88.25 at wholesale, the new mattresses include memory foam and innerspring collections and will be showcased at the summer Las Vegas Market.
“After the overwhelming success of the gel-infused memory foam Aveline mattress,” said Yonatan Gordon, marketing manager of Modway Furniture, “we worked with our research team to develop memory foam and innerspring mattresses that meet the needs of a new demographic of consumers—one that seeks premium luxury, affordable prices and convenience.”
For consumers looking for the comfort feel of memory foam, Modway created the Caroline and Sabrina. These mattresses are packed with open-cell and gel-infused memory foams inside a portable, conveniently shipped box. For those who prefer the support of an innerspring mattress, Modway introduced three collections that deliver reliable comfort straight to the customer’s door: the Elysse, Jenna and Kate.
The Elysse Mattress is a balanced hybrid of memory foam and innerspring technology, offering premium comfort and support packed into an easy-ship box. Layers of ventilated gel-infused memory foam and individually wrapped coils provide a restorative sleep solution. Another pocket-coil innerspring mattress, Jenna has a tight pillow top and extra foam for plush yet supportive relief. Lastly, Kate is a firm mattress that delivers reliable support.
Eager to help retailers increase their bottom lines, Modway designed the new collections to deliver high-quality mattresses at attainable price points—making them particularly attractive at the retail level.