Modway Furniture has unveiled a new bed-in-a-box series intended to give retail locations an edge up on their online competition. With an aggressive price point and convenient packaging, the new Aveline Memory Foam Mattress series allows traditional retailers to offer their customers a quality alternative to other direct-to-consumer brands.
“Direct-to-consumer boxed bed brands pitch the convenience and quality,” said Yonatan Gordon, Marketing Manager for Modway Furniture, “but there is nothing more convenient than testing out the mattress, experiencing the quality and putting a box in the trunk and driving home.”
Modway Furniture views Aveline not as a replacement to traditional mattresses, but as mattress option that retail locations can pitch as an impulse purchase. While most standard boxed bed brands are sold for around $1,000, Aveline wholesales for as low as $77.
“Stores understand that not needing to arrange delivery or expect the customer to have bungee cords to strap a heavy item to the hood of the car is a big plus,” Gordon continued.
The Aveline is currently available in a variety of different size and thickness options. The unique collection will be on display at the summer Las Vegas market, alongside Modway’s full line-up of trendsetting bedroom furniture and accessories.