Known for its high-end, sumptuous mattress lines, Kingsdown will unveil its new Prime Collection at the Summer Las Vegas Market, delivering an abundance of innovation for less than $1,000. Leveraging the expertise of its design and manufacturing teams, Kingsdown developed this premium mattress line to provide retailers with a quality product at aggressive price points. The Prime Collection features cooling gel, individually wrapped coils with a reinforced lumbar zone and a memory foam alternative.
Priced to retail at $599, $799 and $999 in queen, each Prime Collection model is available in firm, plush and pillow top. The mattresses are crafted with a combination of high coil count—1,008-coil density for queen—tri-zoned wrapped coils and a latex lumbar support zone to provide added resiliency and support for the lower back. The line also features cooling gel and Serene Comfort Foam, a non-temperature responsive foam that provides support, reduces pressure and dissipates body heat. Additionally, the collection’s solid wood foundations are precision-milled with Amish craftsmanship to ensure supreme durability. Kingsdown manufactures all of its extensive product line in its U.S. factories.
“The new Prime Collection is filled with premium details at an extremely sharp price point,” said Frank Hood, CEO of Kingsdown. “The new foam packs all the attributes of a high-density foam into a more cost-effective product, allowing us to hit exceptional pricing. These price points bridge the price gap between our value and luxury collections, offering our retail partners exceptional quality at an exceptional value.”