King Koil’s World Extended Life Collection Delivers Competitive Advantage

King Koil is offering added confidence to retailers with its newly refined World Extended Life Collection of highly durable mattresses that are built to last. Engineered with King Koil’s exclusive Comfort, Alignment, Pressure Balance Strategy, the collection features a proprietary coil system that provides minimum pressure and maximized support, temperature regulating graphite Talalay latex and a superior foundation.

“We’re committed to giving our customers a way to stand out among their competition by providing them with strong, durable World Extended Life mattresses that lower the return rate of mattresses from body impressions and comfort returns,” said Owen Shoemaker, president and COO of King Koil. “We’ve designed these beds with top-of-the-line, high-quality materials to ensure longevity, comfort and proper postural alignment for sleep”

Exceeding industry standards by more than 50 percent, the World Extended Life mattresses undergo rigorous rollator testing of 250,000 cycles using a 350-pound barrel to simulate 25 years of use. The three-model collection features King Koil’s proprietary Perfect Contour Reaction coil system, combining more than 1,000 taller, active-conforming coils with supportive reactive coils to improve postural alignment while reducing motion disturbance among partners. Each mattress is built with high-density foams, the rapid response iNergex3 foam and temperature regulating graphite Talalay latex for a cooler, more supportive night’s sleep. Additionally, the line-up now features fresh ticking in ontrend gray hues.

Priced to retail from $1,299 to $1,999, the World Extend Life collection features the Athens Firm, Athens Plush and Athens Reversible Topper, which offers a three-inch topper allowing consumers to customize comfort preference. Built to deliver years of comfort and support for all body types, each model is endorsed by the International Chiropactor Association (ICA) to deliver proper sleeping posture for a healthier sleep.

In addition to redesigning the collection, King Koil has developed new marketing, point-of-sale materials and an informative video for retailers to use in the selling process. The lineup is also supported by a unique interactive rest test that allows RSAs to demonstrate proper alignment and support for all body types and shapes. It also works with the company’s CAP selling system that addresses comfort, alignment and pressure balance—three key issues that impact sleep.

“Not only have we created a winning mattress lineup, but we’ve also created a complete marketing program for World Extended Life,” Shoemaker said. “By arming our retail partners with the necessary tools to sell a great product backed up by a great story, we’re confident that these beds will sell and stay sold, eliminating the headache of the returned mattress.”

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